LabubuOem

Designer toys · Blind boxes · Plush charms · OEM / ODM · Shenzhen

Collectibles people queue for, made to your spec

A collectible line lives or dies on consistency: the tenth figure in a series has to match the first, the secret edition has to be worth the chase, and the paint on the tenth thousand has to match the paint on the sample. That is a manufacturing discipline — tooling maintenance, colour tolerance, ink adhesion, packaging that survives shipping — and it is what we do, in vinyl and PVC figures, plush charms and keychains alike.

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In-house
PCB · firmware · app · ID
Custom
Product development
Shenzhen
Development & production
CE / FCC
Certification support

Tooling that already exists

In collectibles the mould is the asset: reusing one is what makes a second series affordable. Below is production hardware that can carry a repaint or a variant without new tooling — the cheapest way to extend a line that already sells.

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Exclusive Custom Line

Collectible formats we produce

Vinyl figure, plush character, and the hybrid where a moulded face sits on a soft body: three different tooling costs, three different minimums, three different failure modes in transit. We quote all three rather than steering you to the one we happen to have capacity for.

The figures in these illustrations are drawn: collectible programmes are almost always exclusive, and the buyer owns the appearance until launch. Real photographs of production items are in the Production range. Blind-box ratios, chase mechanics and packaging can be discussed with sales under NDA.

See the Production range (real photos) →

What decides whether a series sells through

Not the sculpt. Sculpt quality is a given at this price point. What decides sell-through is the ratio of the chase piece, whether the silhouette reads at 8 cm in a phone photo, whether the material feels like the price, and whether the paint survives a pocket. We have watched series with beautiful sculpts die because the secret edition was one in ninety-six, and series with plain sculpts run three seasons because the chase ratio and the photo silhouette were right.

Developed for your brand and channel

Blind-box series

Regulars, secrets and display ratios, with the colour discipline a series needs across runs.

Plush charms and keychains

Bag charms and hangables — small plush at volume, with hardware and attachment tested for daily use.

IP collaborations

Licensed characters produced to the licensor style guide, with approval rounds built into the schedule.

Collectibles with electronics

Light, sound or a small sensor inside a figure or charm — the differentiator that still ships at a collectible price.

Why designer-toy labels work with us

  1. 01

    🎨 Colour tolerance, written down

    Pantone targets, measured per batch with a spectrophotometer, with an agreed ΔE limit — the only way a series stays a series.

  2. 02

    🔧 Tooling we maintain, not just buy

    Steel tooling with scheduled maintenance and a documented repair path, so the fifth run is not a different product.

  3. 03

    📦 Packaging that ships

    Blind-box cartons, display trays, hang tags and the drop test that decides whether a collector receives an intact figure. Quantity and price quoted per project.

Built for brand projects

What brands ask about first is already built in

Character, voice, memory, safety, privacy and certification come with every brand project from the start.

🎭

Your character, your voice

Persona, tone and voice built around your IP, voice cloning included; your story and product content become a private knowledge base, so it speaks only as your character.

🧠

Long-term memory

Remembers names, preferences and past conversations, so it gets to know each user instead of starting from zero every time.

🌍

Multilingual dialogue

60 languages and regional variants already running, plus Mandarin, Cantonese and dialects for China — chosen per market, so one hardware design ships everywhere.

🛡️

Kid-safe content

Topic filters and sensitive-content blocking, age-tuned answers, and quiet hours and time limits in the parent app.

🔇

Privacy by design

A physical mute button and recording light can be designed in, push-to-talk where needed, and user data that can be viewed and deleted.

🗺️

Data stays in your market

Cloud services deployed in China, EU or US regions, with the data handling COPPA, GDPR and PIPL reviews look for.

📋

Certification, start to finish

CE, FCC, RoHS, REACH; EN 71, EN 62115 and ASTM F963 for toys; UN 38.3 for batteries — designed toward them from the first prototype.

🔁

Still useful offline

Wake word, turning to the speaker and music rhythm run on the device, so it is never a brick when the network drops.

Credentials

Issued by the platform

Scan the QR code on the certificate to verify it with the issuer. The original is on file and available to review during due diligence.

Baidu AI Cloud — Solution Sales Partner

Baidu AI Cloud — Solution Sales Partner

Issued by
Beijing Baidu Netcom Science and Technology Co., Ltd.
Holder
Shenzhen Jinghong Innovation Technology Co., Ltd.
Reference
BDRZZZ202606300006
Valid
30 Jun 2026 – 31 Mar 2027

Send the sculpt and the series plan

A 3D file plus how many SKUs, what the chase is and what the retail price is — with those we can tell you the tooling cost per SKU, the minimum that makes it viable, and which parts of the sculpt will need thickening before moulding.

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